Essentials of Marketing - Best Marketing Books & Guides for Business Growth | Digital Marketing Strategies for Entrepreneurs & Startups" 使用场景: Perfect for entrepreneurs, small business owners, and marketing professionals looking to improve their digital marketing skills and grow their business.

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Description

This concise, essentials version of the popular Lamb/Hair/McDaniel Marketing text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. Like its parent text, Essentials of Marketing features in-depth coverage of marketing "hot topics," an on-line Internet Marketing chapter, a slick design and a lively writing style.

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